Choose to Use Fewer Words

In writing RFP responses, concision is an important target. Getting directly to the point makes your answers easier (and more pleasurable) to read and to mark. 

Will your design “provide maximum visibility” or just “maximize visibility”?

Will your technicians “carry out inspections of the system” or will they simply “inspect the system”?

Will their work “be in full conformance to the standards to which the successful proponent is required to adhere under the contract” or will it “comply with contracted standards”?

Hey, it’s your choice.

Choose and perish.

– Ghostbusters

Just think which choice the evaluators are hoping you’ll make.

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2 Comments

Filed under Better RFP Responses

2 Responses to Choose to Use Fewer Words

  1. Jim Taylor

    I could use a lot of words agreeing, but I won’t.
    Jim