Tag Archives: Managing for low price

The Fourth-most Important Thing in RFP Responses

Having a good price — often, the lowest price — is the fourth-most important thing in winning bids.

“What?!?” you (or your sales manager) cry.  “Price can’t be fourth.”  Continue reading

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Cost + Markup = Price

What I’m focused on is costs and prices: the costs of the various binding options for my book, and the implications of those costs for the price of said book.   Continue reading

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