Evaluation criteria that the client will assess by assigning points; that is, not usually mandatory requirements, which are assessed on a pass/fail basis.
However, may be combined with a mandatory requirement to meet a minimum threshold (for example, 70 percent on a criterion or averaged across a group of criteria), so not as innocuous as they might look.
On a side note, one of the funnier typos I ever saw in an RFP was about how the company would meet the “hated criteria.” Perhaps a Freudian slip . . .