Writers are often enjoined to “show” not to “tell.” I often enjoined proposal writers to do both: Make it easy to “see” or grok your point, but don’t hesitate to also make it explicit in words. That was a result of being smacked up-the-head by marketers on Red Teams, insisting …
Writer’s block? Bah!
Throw evaluators a bone: Tell them what your plan is about.
Because it’s OK to use tools that make the team feel good about what they’ve done.
How perfect does it have to be?