Term: Colour/Color Palette

The sum of the decisions made about how to use colour/color in the proposal. Affects headers, footers, headings, tables, graphics, and binder covers.

If you wouldn’t think this matters, you’ve never tried to get a proposal approved for submission by executives or communications specialists, who tend to care about the graphics.  In this as in all areas of proposal development and production, standardization contributes to submitting a professional document.