In Proposal Land, the Work is the sum of the products, services, and data that the client wants to buy. But there’s more to it than that.
Even if you’re not a freelancer, Seth’s point about the value of better clients applies.
Grammar jokes in rhetoric? Yes, and in people management.
Government advice isn’t always top-notch, but this is bang-on.
The sum of the decisions made about how to use colour/color in the proposal. Affects headers, footers, headings, tables, graphics, and binder covers.