Grammar jokes in rhetoric? Yes, and in people management.
Government advice isn’t always top-notch, but this is bang-on.
The sum of the decisions made about how to use colour/color in the proposal. Affects headers, footers, headings, tables, graphics, and binder covers.
Proposal managers can learn from the difficulties software developers have in estimating schedule to improve their own ability to manage schedule by managing work standards.
Improve your RFP responses by contrasting the communication target with what’s typically done in brochures: get more specific, go for readability over pretty-to-look-at, and set production standards reasonable for the one-time use a proposal gets.