Better RFP Responses & Management
A Man Walks Into a Bar – Riff #2

A Man Walks Into a Bar – Riff #2

A synonym strolls into a tavern.

People whose last writing instruction was in Grade 9 are fond of telling me that adding synonyms to their writing makes it more interesting.

I am fond of telling them that our Grade 9 teachers are not working as proposal evaluators.

In Proposal Land, the rule is clear: For every significant concept, choose one word and use it without fail. Well, as close to that as you can get. Humans are not designed to achieve perfect consistency in anything.

Is it a little boring? Maybe. Clear? That too.


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