Not being picky. Being clear.
When in Proposal Land, do as the Romans did: Divide et impera.
How to de-peskify those experience sections.
Cutesy is as cutesy does.
A proposal is not a glossy brochure. Writers! Don’t use icky brochure-speak. A proposal is not a technical specification. Writers! Don’t use opaque, inert jargon. A proposal is something between a brochure and a tech spec. It’s a document that must sell a technical solution while specifying it precisely enough …