Better Signs #1

Original Due to the requirements of the International Ship and Port Security Code (ISPS Code), access to pedestrians and vehicles may be restricted while cruise ships are berthing, moored alongside, and unberthing at Cobh Cruise Terminal.  We apologize for inconvenience caused.  Thank-you for your cooperation and understanding. A modest Proposal …

Once Upon a Time

Patient has chest pain if she lies on her left side for more than a year. Well, who wouldn’t? This illustrates one of the rules of clear writing: Put together stuff that goes together. The corollary to that rule is this: Separate stuff that doesn’t go together. It can be …

Show & Tell

Writers are often enjoined to “show” not to “tell.” I often enjoined proposal writers to do both: Make it easy to “see” or grok your point, but don’t hesitate to also make it explicit in words. That was a result of being smacked up-the-head by marketers on Red Teams, insisting …