I’ve edited lots of technical-speak that read like gobbledygook to me. Most of it was just poor explaining, but I’ve always had a sneaking suspicion that some really didn’t make any sense.
If some or all of what you sell is highly technical, it’s worth spending some time and money outside the proposal cycle to get a description/explanation of it that a non-expert but non-stupid reader can understand. A reader like an editor. Or an evaluator.
I’m sorry to say that I think Bud Haggert is no longer available. H/t to Jim T. for the link.
“I shot this in the late 70’s at Regan Studios in Detroit on 16mm film. The narrator and writer is Bud Haggert. He was the top voice-over talent on technical films. He wrote the script because he rarely understood the technical copy he was asked to read and felt he shouldn’t be alone.”
– Dave Rondot