Term: Proposal Speak

The style of language used in a proposal as distinct from that used in plans and other internal documents. Includes use of the future tense, as opposed to the present, to clearly indicate to evaluators the bidder’s intention to provide a product or service in a specified way.

May be used pejoratively to mean fluff as opposed to substance, or even to mean outright lies.

2 Comments

    1. Isabel Gibson

      Jim – In the pejorative sense? Sure. In the good sense (specifying clearly what you’re going to do)? Not a chance. I wouldn’t have any of them on a proposal team.

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