Don’t just tell me that you care about safety: Show me your safety awards.
Don’t just tell me that your organization structure is clear: Show me an organization chart I can get at a glance.
Don’t just tell me your design is iconic: Show me a drawing that will knock my socks off.
For anyone who doubts the power of showing, here’s a link to a fly-through of the upcoming-and-we-can-hardly-wait-for-it Calgary Central Library.
And did you notice? They didn’t actually “tell” us anything.