Better RFP Responses & Management
Term: Storyboard

Term: Storyboard

An expanded writing outline that identifies, for each section, the major messages, relevant themes, and likely graphics.

Useful for quickly communicating the gist of one’s writing plan and for standardizing similar sections or questions


  1. Jim Taylor

    Would that the notion of “story” got through….. So often, too often, the storyboard consists of a series of headings — Abstract, contents, intro, research, implications, summation — where it’s assumed that you can plug SOMETHING into the slots you must have done it right.

    A few years ago, there was a push in church to do what they called “narrative budgets.” Instead of mummified figures and cry-preserved formulas, tell people what you’re trying to do with what you’ve got. It fell flatter than a sexist joke. People could not get their minds around “narrative.”

    1. Isabel Gibson

      Jim T – Wow. I guess I shouldn’t be surprised, but I thought everyone told stories. Another reminder that we need more than one type of human on proposal teams – more than one type of thinking.

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