Dear Dizzy Izzy:
The client wants us to provide a Work Management System (WMS).
We have an enterprise management system (EMS)
sold by Acme Software (AS).
We use it for maintenance management and call it
our Maintenance Management System or MMS for irritating.
We will use this MMS as the WMS.
What should we call it in the proposal: EMS, Acme/AS, or MMS?
Yours in uncertainty,
Dear Hapless Bidder:
The RFP asked for a WMS.
That’s what you call it. Always.
We give the client what they asked for, using their terminology.
We also explain (if and only if they asked) exactly how we’re going to do that. In this case, we’re providing the work management system by using our established MMS (an EMS we bought from Acme) (a leader in this field no doubt). We say that once and then we call it by the client’s term thereafter: WMS.