Better RFP Responses & Management
Show & Tell

Show & Tell

Writers are often enjoined to “show” not to “tell.” I often enjoined proposal writers to do both: Make it easy to “see” or grok your point, but don’t hesitate to also make it explicit in words. That was a result of being smacked up-the-head by marketers on Red Teams, insisting that all points be hammered home.

Checking in for a flight recently (remember flying?), I encountered a new-to-me user interface. One aspect addressed a complaint I’ve long had about airline communication around what’s OK to pack or to carry onto an airplane: A communication approach that requires way too much of the reader, IMO. Here’s the latest approach, at least in Canada.



Drat! Now I have to remember not to pack my avalanche-rescue pack. Anyway, I know this approach takes up valuable real estate in a page-limited proposal, but it’s worth using selectively.

Another aspect offered me a visual summary of my upcoming airport experience: What should/would happen when.  Nice, eh?


Now, this would have been more effective if it didn’t contradict instructions/information already given in text about how early to arrive at the airport during COVID-19 (2 hours before the flight, not 1.5 hours), or the departure time (now 7:15, not 7:00).

So that’s the last thing to remember: Keep your words and visuals consistent.




    1. Isabel Gibson

      Jim T – Apparently Transport Canada doesn’t believe in that. They lay out the set pieces, I believe. I’d love it if they let me at for 10 minutes . . . There would be no more “floor proximate lighting” that’s for sure.

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