Better RFP Responses & Management
One Genius Tip

One Genius Tip

Ready for the one genius tip
that will make you a better winter driver?
Here it is:
Look where you want to go.

This Popular Mechanics article goes on to explain why we drive into the very thing we want to avoid: the thing we’re staring at. Apparently this phenomenon even has a name: target fixation.

The road tests to get your motorcycle license in the United States requires that you make tight, low-speed turns without touching your foot on the ground. In my group, the people who passed this portion of the test did what the instructors said: point your chin in the desired direction, and look a couple seconds into the future. The students who watched their front wheel and tried to avoid the closest cone didn’t pass.

In Proposal Land, keep your focus on the deadline. Look a few days or weeks or months into the future instead of the few seconds that applies in cars and motorcycles, and you will automatically adjust your standards, expectations, and priorities so that you make it. Well, maybe not quite automatically, but at least you won’t be staring at the snake/pit/snake-pit at your feet.