Better RFP Responses & Management
Seth & Me: Again

Seth & Me: Again

What Seth said . . .

The problem lies in what people think “marketing” is.

Marketing isn’t paying for ads, changing the logo or building a social media presence.

Marketing is product design, customer service, pricing, customer delight and creating and living a remarkable story.

Marketing is creating the conditions for the network effect.

What I said . . .

Marketing is not about putting a layer of icing on a layer of shit.


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