RFP Responses are Not “War and Peace”
Writing clear RFP responses requires the disciplined use of just one term for every concept, every position title, every plan, every system, and so on.
Category: Proposal Tips
Use proven solution development, writing techniques, and editing standards to develop responsive proposals that score well against RFP evaluation criteria. Use internal and Red Team reviews to improve how you respond to RFPs and to win more bids.
Did It Hurt?
To answer the RFP question, writers have to consider different possible interpretations of those questions. This post gives a funny example of seeing that possible double meaning.
Over-modified, Under-substantiated
RFP responses must not be overly salesy: they must not read like a brochure. There are reliable rules of thumb that will help RFP response writers develop text that is crdible and persuasive.
RFP Responses: Not Victorian Scientific Monographs
Brevity is not just the soul of wit, it is a key target in all RFP response writing. And where one cannot be brief, one must use layout techniques, like bullets, that help evaluators see your content at a glance. Long sentences and paragraphs work against your objective: getting good …
RFP Responses: They’re Not Brochures
Improve your RFP responses by contrasting the communication target with what’s typically done in brochures: get more specific, go for readability over pretty-to-look-at, and set production standards reasonable for the one-time use a proposal gets.