What Seth said . . .
The problem lies in what people think “marketing” is.
Marketing isn’t paying for ads, changing the logo or building a social media presence.
Marketing is product design, customer service, pricing, customer delight and creating and living a remarkable story.
Marketing is creating the conditions for the network effect.
What I said . . .
Marketing is not about putting a layer of icing on a layer of shit.
See my other comment.
Jim T
🙂