Use writing and editing best practices to develop responsive proposals that score well against RFP evaluation criteria.
Brevity is not just the soul of wit, it is a key target in all RFP response writing. And where one cannot be brief, one must use layout techniques, like bullets, that help evaluators see your content at a glance. Long sentences and paragraphs work against your objective: getting good …
The “dog puppy” rule is a handy summary of the importance of concision in RFP responses, as well as a reminder of how to actually do it.
Being definitive rather than tentative leads to better RFP responses. Thinking of Yoda (“Do, or do no. There is no try.”) can be a handy rule of thumb for proposal writers.
Good RFP response writing reflects the client’s language. For a North American client, don’t use words considered archaic in North America.
Simplifying our writing is an essential first step in writing memorable and compelling RFP responses. This piece looks at the power of 4-word pieces of advice.