Show and Tell
Identifies the value of “showing” the client’s proposal evaluators what you’re offering, not just “telling” them about it, and gives three examples of how to do exactly that.
Use writing and editing best practices to develop responsive proposals that score well against RFP evaluation criteria.
Identifies the value of “showing” the client’s proposal evaluators what you’re offering, not just “telling” them about it, and gives three examples of how to do exactly that.
Writing clear RFP responses requires the disciplined use of just one term for every concept, every position title, every plan, every system, and so on.
To answer the RFP question, writers have to consider different possible interpretations of those questions. This post gives a funny example of seeing that possible double meaning.
When RFPs use badly phrased specifications, they interfere with clear communication on both sides: client and bidder. One simple example is the spreading use of 24/7/365.
RFP responses must not be overly salesy: they must not read like a brochure. There are reliable rules of thumb that will help RFP response writers develop text that is crdible and persuasive.