Being definitive rather than tentative leads to better RFP responses. Thinking of Yoda (“Do, or do no. There is no try.”) can be a handy rule of thumb for proposal writers.
Good RFP response writing reflects the client’s language. For a North American client, don’t use words considered archaic in North America.
Simplifying our writing is an essential first step in writing memorable and compelling RFP responses. This piece looks at the power of 4-word pieces of advice.
Style manuals are essential to any large proposal, guiding writers and (more importantly) editors in the task of making text from many writers look as if it came from one mind.