The Fourth P of Selling

Like all sales, winning contracts by responding to RFPs doesn’t happen without significant, sustained effort. First, it takes time to learn the ropes. But even when you know what you’re doing, the hit rate is about that of a successful major league batter: between 1 in 5 and 1 in 3. A lesson I learned from selling my book applies equally well in bidding on contracts.   Continue reading“The Fourth P of Selling”

Virtual Launch

Authors promoting their books often hold launches/parties, complete with readings of enticing excerpts. I’m doing my own version of a book launch, getting a copy of my book into clients’ hands, dropping off review copies with newspaper business editors and bloggers, contacting educational institutions, and doing the meet-&-greet at business and industry associations.

So far, so good.

But I can’t quite resist doing a virtual reading for my readers.  Herewith, one excerpt from my book – an anecdote that supports my recommendation to keep the team structure simple . . .  Continue reading“Virtual Launch”