How to de-peskify those experience sections.
Cutesy is as cutesy does.
A proposal is not a glossy brochure. Writers! Don’t use icky brochure-speak. A proposal is not a technical specification. Writers! Don’t use opaque, inert jargon. A proposal is something between a brochure and a tech spec. It’s a document that must sell a technical solution while specifying it precisely enough …
Who knew my word processor wasn’t a mind reader?
Sometimes they’re funny. Sometimes they’re just weird. Every once in a while they’re genuinely confusing.