Seth has a nice post on the point of maximum leverage, where he argues that we often put time and attention on things that don’t give us the best bang for our buck.
We can’t fix this problem until we see it,
and then we need to be clear with ourselves
and with our colleagues about where that leverage point is.
In Proposal Land, this happens all the time. Doing the high-return, maximum-leverage work is hard, you know? So we drift into doing what we can: Something easier. No one is immune, not even executives.The (Great) Font Debate