Over-modified, Under-substantiated
RFP responses must not be overly salesy: they must not read like a brochure. There are reliable rules of thumb that will help RFP response writers develop text that is crdible and persuasive.
Graphics: Not My Fort, Eh?
Being an effective member of a proposal team requires the discipline to limit your inputs to where you add value, and the ability to recognize (and the willingness to accept) “good enough.”
RFP Responses: Not Victorian Scientific Monographs
Brevity is not just the soul of wit, it is a key target in all RFP response writing. And where one cannot be brief, one must use layout techniques, like bullets, that help evaluators see your content at a glance. Long sentences and paragraphs work against your objective: getting good …
RFP Responses: They’re Not Brochures
Improve your RFP responses by contrasting the communication target with what’s typically done in brochures: get more specific, go for readability over pretty-to-look-at, and set production standards reasonable for the one-time use a proposal gets.
RFP Responses: They’re Team Efforts
Managing the proposal team is a major element in the project management challenge presented by RFP responses. Plan for the realities of teamwork, from tools selected, to scheduling, to the approach taken to supervision.