Tag: Operations concept
Really, Actually, But
What does the customer really want? What did they actually ask for? These are different questions, so it’s not surprising that they generate different answers. How do they really want us to respond? What did they actually tell us to do? These, too, are different questions, so again it’s not …
Is and Is Not
A proposal is not a glossy brochure. Writers! Don’t use icky brochure-speak. A proposal is not a technical specification. Writers! Don’t use opaque, inert jargon. A proposal is something between a brochure and a tech spec. It’s a document that must sell a technical solution while specifying it precisely enough …