Things rarely turn out precisely the way we hoped.
Sometimes, if we’re lucky, we can figure out why.
If we find the lesson and learn from it,
it might be even more valuable
than if we’d simply gotten lucky.
– Seth’s Blog
Forget “rarely.” In Proposal Land, things never turn out precisely the way we’d hoped.
We lose the bid.
We win the bid but have trouble making money.
We come up with a profitable plan but can’t persuade anyone to do another proposal, ever again.
So do a lessons-learned exercise every time, gathering external and internal feedback. And then add a lessons-learned review at the start of your proposal process so you can start out smarter. Don’t let this effort degenerate into “lessons collected.”