The Work
In Proposal Land, the Work is the sum of the products, services, and data that the client wants to buy. But there’s more to it than that.
A Man Walks Into a Bar – Riff #4
It’s more work but it will get better marks. And that’s why we’re here, right?
Better Clients – The In-House Version
Even if you’re not a freelancer, Seth’s point about the value of better clients applies.