Term: Colour/Color Palette
The sum of the decisions made about how to use colour/color in the proposal. Affects headers, footers, headings, tables, graphics, and binder covers.
Tag: Managing standards
As schedule-driven projects, RFP responses require special attention to the management of standards: in writing and production, among others. This focus and discipline must apply at both the team and individual levels.
A Proposal Management Lesson from Software Development
Proposal managers can learn from the difficulties software developers have in estimating schedule to improve their own ability to manage schedule by managing work standards.
RFP Responses: They’re Not Brochures
Improve your RFP responses by contrasting the communication target with what’s typically done in brochures: get more specific, go for readability over pretty-to-look-at, and set production standards reasonable for the one-time use a proposal gets.
Style-Manual Travails
Style manuals are essential to any large proposal, guiding writers and (more importantly) editors in the task of making text from many writers look as if it came from one mind.
Hobgoblins and Text Boxes
Writing good RFP responses is iterative: get the content, get it clear, and then look for successively better ways to make it “pop.” Allow time for this process in your schedule.