The sum of the decisions made about how to use colour/color in the proposal. Affects headers, footers, headings, tables, graphics, and binder covers.
Proposal managers can learn from the difficulties software developers have in estimating schedule to improve their own ability to manage schedule by managing work standards.
Improve your RFP responses by contrasting the communication target with what’s typically done in brochures: get more specific, go for readability over pretty-to-look-at, and set production standards reasonable for the one-time use a proposal gets.
Style manuals are essential to any large proposal, guiding writers and (more importantly) editors in the task of making text from many writers look as if it came from one mind.
Writing good RFP responses is iterative: get the content, get it clear, and then look for successively better ways to make it “pop.” Allow time for this process in your schedule.