Why it’s important to read the RFP question, and to answer it by providing the information requested.
Identifies the value of “showing” the client’s proposal evaluators what you’re offering, not just “telling” them about it, and gives three examples of how to do exactly that.
Writing clear RFP responses requires the disciplined use of just one term for every concept, every position title, every plan, every system, and so on.
To answer the RFP question, writers have to consider different possible interpretations of those questions. This post gives a funny example of seeing that possible double meaning.
When RFPs use badly phrased specifications, they interfere with clear communication on both sides: client and bidder. One simple example is the spreading use of 24/7/365.