RFP responses must not be overly salesy: they must not read like a brochure. There are reliable rules of thumb that will help RFP response writers develop text that is crdible and persuasive.
Brevity is not just the soul of wit, it is a key target in all RFP response writing. And where one cannot be brief, one must use layout techniques, like bullets, that help evaluators see your content at a glance. Long sentences and paragraphs work against your objective: getting good …
The “dog puppy” rule is a handy summary of the importance of concision in RFP responses, as well as a reminder of how to actually do it.
Being definitive rather than tentative leads to better RFP responses. Thinking of Yoda (“Do, or do no. There is no try.”) can be a handy rule of thumb for proposal writers.
Good RFP response writing reflects the client’s language. For a North American client, don’t use words considered archaic in North America.