Good RFP response writing reflects the client’s language. For a North American client, don’t use words considered archaic in North America.
Simplifying our writing is an essential first step in writing memorable and compelling RFP responses. This piece looks at the power of 4-word pieces of advice.
Style manuals are essential to any large proposal, guiding writers and (more importantly) editors in the task of making text from many writers look as if it came from one mind.
Writing good RFP responses is iterative: get the content, get it clear, and then look for successively better ways to make it “pop.” Allow time for this process in your schedule.
Resumes are notoriously difficult documents in RFP responses, requiring special attention as well as the acceptance that they will not be as good as we want .